AI visibility tools are platforms that track, audit, and improve how often a brand appears in AI-generated answers from systems like ChatGPT, Perplexity, Claude, and Google AI Overviews.
As AI answer engines become a primary research channel, being cited in those answers has become a measurable marketing objective. A growing category of tools has emerged to address it: some focus on monitoring and competitive benchmarking, others on content optimization, schema markup implementation, or entity signal building. Most marketers now refer to this practice as Generative Engine Optimization (GEO).
The 10 tools below are listed alphabetically, with no ranking implied. Each entry reflects publicly documented features as of 2026.
What to Look for in a GEO Tool
A GEO tool should cover the AI platforms your buyers use, report citation metrics at the prompt level, and connect monitoring to actionable recommendations.
The minimum useful feature set includes: multi-platform tracking (at least ChatGPT, Perplexity, and Google AI Overviews), competitor benchmarking, and some form of content or entity gap analysis. Tools that only report whether a brand is mentioned, without explaining why or what to do next, provide limited operational value.
The 10 Tools
1. AthenaHQ
AthenaHQ is a GEO and AEO platform that tracks brand visibility across ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews, Claude, Copilot, and Grok.
Key features:
- Cross-platform brand monitoring with competitive intelligence
- Hallucination detection to identify inaccurate AI descriptions of a brand
- Prescriptive content recommendations through its Action Center
- GA4, Google Search Console, and Shopify integrations
- Prompt-level analytics and share of AI voice reporting
AthenaHQ offers self-serve and custom enterprise plans. Pricing is credit-based.
2. Fix My AI Rank
Fix My AI Rank is a GEO auditing and consulting service that provides a free AI Visibility Report for brands. The report tests citation rates across ChatGPT, Perplexity, and Claude using buyer-intent queries.
Key features:
- Free AI Visibility Report covering ChatGPT, Perplexity, and Claude
- Entity signal review across Wikipedia/Wikidata, G2, Capterra, Crunchbase, Google Business Profile, and LinkedIn
- Schema markup audit identifying missing or incomplete JSON-LD
- Content gap analysis across high-value GEO content types
- Competitor citation benchmarking
- Prioritized action plan organized by impact and execution order
Fix My AI Rank combines the free report with consulting services for brands that want to implement GEO improvements.
3. Frase
Frase is a content optimization platform that combines traditional SEO scoring with GEO scoring in a single editor workflow.
Key features:
- Dual SEO + GEO content scoring in one interface
- AI visibility tracking across up to 8 platforms: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Copilot, Grok, and DeepSeek (platform count varies by plan)
- AI-powered content briefs, SERP research, and writing tools
- Content Watchdog for monitoring citation decay and triggering content updates
- Google Docs, WordPress, Webflow, and Sanity CMS integrations
Frase plans start at $49 per month. All plans include the AI Agent, GEO scoring, and AI visibility tracking.
4. Gauge
Gauge is an AI visibility platform built to track brand presence across AI-generated answers and translate that data into content and outreach actions.
Key features:
- Brand mention and citation tracking across ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Mode, and AI Overviews
- Competitive gap analysis identifying topics where competitors are cited and the tracked brand is not
- Data-driven content engine with recommendations for on-site and off-site improvements
- Citation source analysis scanning AI-generated citations for trusted third-party sources to target
- GA4 and Google Search Console integrations
Gauge pricing starts at $99 per month.
5. Goodie AI
Goodie AI is a GEO and AEO platform focused on brand representation monitoring, citation tracking, and structured optimization workflows.
Key features:
- Brand visibility monitoring across ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Google AI Overviews, AI Mode, and Grok
- AI Optimization Hub with content and entity recommendations
- GEO Content Writer for generating structured, brand-aligned content for AI platforms
- Topic Explorer identifying gaps where AI cites other brands but not the tracked brand
- Sentiment analysis and misinformation detection for inaccurate AI brand descriptions
Goodie AI does not publish pricing publicly. Prospective customers contact sales for a quote.
6. HubSpot AI Search Grader
HubSpot AI Search Grader is a free, one-time diagnostic tool that scores a brand’s presence across AI answer engines.
Key features:
- Free with no account required and no usage limits
- Scores brand visibility across ChatGPT, Perplexity, and Gemini
- Composite score across five dimensions: sentiment, presence quality, brand recognition, share of voice, and market competition
- Written interpretation of results with narrative theme analysis and source quality breakdown
- HubSpot AEO (a separate paid product at $50 per month) offers ongoing prompt-level monitoring with competitor comparison and citation analysis
The AI Search Grader is a point-in-time snapshot. It does not provide continuous monitoring or historical tracking.
7. Otterly.ai
Otterly.ai is an AI search monitoring platform designed for teams tracking prompt-level brand visibility across multiple AI platforms.
Key features:
- Brand mention and website citation tracking across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, and Copilot
- Automated daily prompt monitoring with brand visibility index
- Search prompt discovery identifying high-value queries relevant to the tracked brand
- GEO audits and content checks assessing technical readiness for AI search
- Competitor tracking and share of AI voice reporting
Otterly.ai plans start at $29 per month.
8. SE Ranking
SE Ranking is a full-stack SEO platform that includes AI search tracking as part of its core product.
Key features:
- AI search tracking across Google AI Overviews, AI Mode, Perplexity, ChatGPT, and Gemini, with multi-language support
- Brand mention and citation tracking with historical data for trend analysis
- Competitor AI visibility benchmarking with prompt-level insights
- Integrated SEO tools including rank tracking, backlink monitoring, and site audits alongside GEO data
- Cached prompt views showing how a brand is represented in AI-generated answers
SE Ranking plans start at $129 per month with a 14-day free trial. An AI Search add-on is available for additional prompt volume.
9. Semrush
Semrush is a digital visibility platform that combines SEO tools with an AI Visibility Toolkit for tracking brand presence in generative search.
Key features:
- AI brand visibility tracking across ChatGPT, Google AI Overviews, Gemini, and Perplexity
- Unified view overlaying Google rankings and AI citation data in a single interface
- AI search health audit scanning for technical issues affecting AI bot access (including llms.txt and robots.txt)
- Competitor benchmarking with share of voice comparison
- Integrated content optimization tools within the same platform
The AI Visibility Toolkit is available as a standalone add-on at $99 per month per project, or within Semrush One plans starting at $199 per month.
10. Writesonic
Writesonic is a content and GEO platform that combines AI visibility monitoring with content creation and optimization workflows.
Key features:
- Brand visibility tracking across ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Gemini
- Prompt-level analytics identifying which queries trigger brand citations and where citations are missing
- Action Center prioritizing content gaps, citation opportunities, and technical fixes by impact
- AI Traffic Analytics dashboard showing AI bot crawler visits by page
- Content generation and page optimization tools integrated within the same platform
Writesonic GEO plans start at $249 per month. Full Action Center and multi-engine tracking are available on higher tiers.
