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Insights on AI visibility
How brands get cited by AI systems — and what to do when they don't.
11 articles
How to Optimize for AI Search: A Step-by-Step Guide
A five-step roadmap for earning citations in AI-generated answers, from unblocking crawl bots to building topical authority and measuring Share of AI Voice.
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How to Evaluate AI Visibility Tools Before You Buy One
A framework for evaluating AI visibility tools — the four metrics that matter, how to build a free baseline first, and the questions to ask vendors before you commit budget.
Where Does ChatGPT Get Its Information? What Marketers Need to Know
ChatGPT draws from a fixed training corpus, not live search. Understanding how it builds entity confidence explains why some brands appear in AI answers and others don't.
From SEO to GEO: What Transfers, What Doesn't, and How to Sequence the Work
What your existing SEO investment buys you in AI-driven discovery, where the gaps are, and how to layer GEO onto a functioning program without a complete rebuild.
How to Rank in Google AI Overviews
Four actions that improve your Google AI Overviews inclusion, in the order that typically produces results fastest — from FAQPage schema to topical authority.
How to Track Your Brand's AI Visibility
A step-by-step monthly framework for tracking your brand's LLM and AI visibility - citation rate, position, and accuracy across ChatGPT, Perplexity, Claude, and Google AI Overviews.
How the AI Visibility Report Works
A full walkthrough of how the AI Visibility Report is built — from mapping your market and pulling buyer questions to querying AI platforms and delivering a prioritized action plan.
10 Best AI Visibility Tools for GEO & AEO in 2026
Compare the top AI visibility tools for tracking brand citations in ChatGPT, Perplexity, Claude, and Google AI Overviews — what each one measures, who it's for, and how to pick one.
Why Your Website Isn't Showing Up in AI Answers (and How to Audit It)
The most common reasons a website doesn't appear in AI-generated answers, a four-part audit to find which one is yours, and the order to fix them in.
How ChatGPT and Perplexity Choose Which Brands to Cite
ChatGPT, Perplexity, and Claude each use different architectures to generate answers, which means each one uses a different mix of signals when deciding which brands to name.