Why a Checklist, Not a Guess

Most plastic surgery practices have never formally checked whether AI platforms recommend them. This checklist covers the four signal categories that actually determine AI visibility for a cosmetic surgery practice, so you can audit your own practice in under an hour before deciding what, if anything, needs professional help.

Category One: Google Business Profile

  • Profile is claimed and verified, not just auto-generated.
  • Primary category is set correctly (Plastic Surgeon, not a generic Doctor or Medical Clinic category).
  • Additional categories cover your specific procedure specialties where Google allows it.
  • Business name, address, and phone number match exactly across your website and every other listing.
  • At least 20 to 30 recent reviews, with a steady monthly pace rather than a burst followed by silence.
  • Photos are current and include the practice, not just stock imagery.

Category Two: Reputation Platforms Specific to Medical Aesthetics

  • RealSelf profile is claimed, complete, and actively monitored for new reviews.
  • Zwivel listing exists and reflects current procedures offered.
  • Vitals profile includes complete, accurate board-certification and credential information.
  • Any discrepancies between your name, address, or phone number on these platforms and your primary listings are corrected.
  • Response rate to reviews (positive and negative) on all three platforms is reasonably current, not months behind.

Category Three: Structured Data on Your Website

  • Physician or MedicalOrganization schema is present and includes correct specialty and credential fields.
  • Individual Service schema exists for your core procedures, not just a single generic service listing.
  • FAQPage schema is implemented on pages that already contain question-and-answer content.
  • Review or AggregateRating schema reflects your actual review data, once you have enough reviews to display meaningfully.
  • GeoCoordinates and areaServed fields are present if you serve a defined region or multiple cities.

Category Four: Procedure-Level Content and Visibility

  • Dedicated pages exist for each major procedure you perform, not a single combined services page.
  • Each procedure page directly answers common patient questions in the first paragraph, not buried deep in the content.
  • Before-and-after content includes descriptive alt text and, where possible, structured captions.
  • You’ve tested AI platforms directly with procedure-specific queries (“best [procedure] in [your city]”) to confirm whether you’re cited, not just brand-level queries.
  • Comparison or “what to expect” content exists for procedures where patients commonly compare multiple options before deciding.

Turning the Checklist Into a Plan

A checklist tells you what to look for. It doesn’t tell you which gaps are actually costing you visibility right now, or how to rank the fixes by effort and impact. A free Local Visibility Report built for plastic surgery practices runs this exact audit against your practice automatically, tests you against real AI platforms with the queries prospective patients actually use, and returns a prioritized fix list instead of a checklist you have to interpret yourself.