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Insights on AI visibility
How brands get cited by AI systems — and what to do when they don't.
22 articles
How to Rank in Google AI Overviews
Four actions that improve your Google AI Overviews inclusion, in the order that typically produces results fastest — from FAQPage schema to topical authority.
The GEO Audit: What to Check and How to Fix It
A four-part GEO audit framework covering citation testing, entity signal review, schema markup, and content gap analysis — with a prioritized sequence for fixing what you find.
What Is Answer Engine Optimization (AEO)?
Answer engine optimization (AEO) structures your content so AI-powered platforms cite it when generating answers. Here's what it means and how it differs from SEO and GEO.
LLM Visibility: What It Is and How to Measure It
LLM visibility measures how often and how accurately your brand appears in AI-generated answers. Here's what drives it and how to track it across ChatGPT, Perplexity, Claude, and Google AI Overviews.
How to Track Your Brand's AI Visibility
A step-by-step monthly framework for tracking your brand's citation rate across ChatGPT, Perplexity, Claude, and Google AI Overviews, with a data template.
How the AI Visibility Report Works
A full walkthrough of how the AI Visibility Report is built — from mapping your market and pulling buyer questions to querying AI platforms and delivering a prioritized action plan.
10 AI Visibility Tools for Generative Engine Optimization (2026)
A category overview of the tools marketers use to track, audit, and improve brand presence in AI-generated answers from ChatGPT, Perplexity, Claude, and Google AI Overviews.
Why Your Website Isn't Showing Up in AI Answers
The most common reasons a website doesn't appear in AI-generated answers - and how to fix them in order of impact.
The Schema Markup Checklist That Makes AI Systems Take You Seriously
A complete JSON-LD implementation guide covering every schema type that influences AI citation - Organization, WebSite, FAQPage, Article, Product, and BreadcrumbList.
How ChatGPT and Perplexity Choose Which Brands to Cite
ChatGPT, Perplexity, and Claude each use different architectures to generate answers, which means each one uses a different mix of signals when deciding which brands to name.