Entity and Contribution Report
Find out why AI recommends your competitors first
AI engines don't cite the best product. They cite the brand with the strongest external signal footprint.
Our Entity and Contribution Report shows you exactly where your signal gaps are, and which third-party channels to target to close them.
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How the report works
AI engines rank trusted sources. This shows where you sit.
AI engines maintain an internal map of trusted sources for every topic. The entity report shows where your brand sits on that map, and what it takes to move up.
See the mention gap
We measure how many third-party sources are validating your brand versus your top competitors. That volume gap is usually the primary reason AI engines don't recommend you first.
Map your signal strength
We audit every channel AI engines use to verify brand credibility: named experts, earned media, directory listings, awards, partnerships, and community presence.
Know exactly what to do
Every gap comes with a specific tactic, target channel, effort level, and the AI platform it will most influence. Ranked by expected impact, with prerequisites flagged upfront.
What you get
What's in your Entity Report
A structured report benchmarking your entity signal footprint against your competitors, with a ranked list of specific actions to close the gap.
Critical Finding and Visibility Verdict
A direct read on where your brand stands: AI Invisible, AI Indexed, AI Aware, or AI Authoritative, and the core reason AI engines aren't confident enough to recommend you yet.
Your Three Priority Actions
The three highest-impact moves to make this month, each with what to do, why it matters, the effort involved, and any prerequisites that need to happen first.
Competitor Comparison Table
Your visibility level, outside mention count, and named expert status benchmarked directly against your top competitors, so you see exactly who's ahead and why.
What's Driving the Gap
The specific press coverage, named executives, partnerships, and Wikipedia presence your competitors have that you don't, and the assets you already have that aren't being credited.
Channel-by-Channel Opportunity Table
Every trade publication, directory, wire service, community, and podcast worth targeting, each ranked by effort level and confidence, with a direct link to get started.
Schema and Content Gap Checklist
The structured data missing from your website and the specific comparison pages, explainers, and case studies you need to build, each flagged by urgency.
Frequently asked questions
Common questions
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An entity signal is any piece of external, third-party information that helps AI engines verify your brand: what it does, who it serves, and whether it's credible. Wikipedia entries, G2 reviews, press mentions, named expert citations, and partnership announcements are all entity signals. AI engines aggregate these signals to assign a confidence level to your brand. Low signal volume means low confidence, which means you don't get recommended even when you're the best fit.
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The AI Visibility Report measures your current citation rate across ChatGPT, Perplexity, and Google AI Overviews. It tells you whether and where you appear. The Entity and Contribution Report diagnoses why you appear or don't, by auditing the external signals AI engines use to validate your brand. Most clients run the Visibility Report first to establish a baseline, then the Entity Report to build the improvement plan.
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Directory and profile improvements often begin influencing AI citations within two to four weeks. Earned media placements in trade publications typically get indexed and influence Perplexity and Claude within four to eight weeks. Named expert citation loops build over months, but the compounding effect is significant, once an executive is treated as an authoritative voice by AI engines, it becomes a durable citation advantage. Wikipedia creation, when prerequisites are met, tends to have the longest lead time but the broadest impact across all platforms.
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The report covers ChatGPT, Perplexity AI, Claude, and Google AI Overviews, the four primary platforms where B2B buyers conduct research. Each platform weights entity signals differently: ChatGPT relies heavily on training data and long-standing authoritative sources; Perplexity is most responsive to recent, well-indexed earned media; Claude weights authoritative and consistently described entities; Google AI Overviews has the most overlap with traditional SEO signals but responds strongly to structured entity data. Every recommended action in the report is tagged with the platforms it targets.
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Your company name, website URL, and the names of two to three direct competitors. We handle all the research, signal auditing, and competitive analysis from there. The report is delivered as a structured PDF with each section clearly labeled and the priority action list ready to hand to your team.
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